Ten years ago, I founded GIRL+HAIR with a clear belief: caring for textured hair begins with caring for the scalp.
At the forefront of the scalp care movement, that belief has guided every formula, every routine, and every conversation since. As we celebrate a decade of GIRL+HAIR, we’re honoring not just how far the brand has come, but our community and care that made the journey possible.
This milestone is about our intention —being thoughtful and focused from the very beginning—and growth, both as a brand and alongside the women who trust us with their hair care.
Created With Intention From the Start
GIRL+HAIR was created at a pivotal moment when more women were embracing their natural texture and choosing protective styles as an expression of care, confidence, and culture. From the beginning, the brand set out to support those choices with products designed specifically for textured hair and the routines that come with it.
Rather than following trends, GIRL+HAIR focused on building thoughtful solutions that worked with protective styles, not against them. The emphasis on scalp-first care came from listening to how women actually cared for their hair—prioritizing comfort, balance, and consistency. That intentional foundation shaped the brand and continues to guide it today.
Scalp-First Care as a Philosophy
For GIRL+HAIR, scalp-first care has always been more than a concept—it’s a philosophy. It’s the understanding that the scalp is living skin and deserves the same level of care and attention as the hair itself.
This philosophy informed every decision, from lightweight formulas to targeted application methods that fit seamlessly into protective style routines. Ingredients were chosen with purpose, supporting scalp balance and comfort while maintaining ease of use. Over time, this approach became a signature of the brand and a core part of how GIRL+HAIR supports healthy hair journeys.
Built for Real Life
GIRL+HAIR products were designed to meet women where they are—whether they’re wearing braids, twists, locs, wigs, or natural styles.
Formulas featuring ingredients like apple cider vinegar, tea tree oil, and rosemary reflect a commitment to both performance and simplicity. They’re designed to care for the scalp without adding unnecessary steps or disrupting styles, making consistent care more accessible. The focus has always been on creating routines that feel supportive, achievable, and sustainable over time.
Evolving Together With Our Community
One of the most meaningful parts of the last 10 years has been growing alongside the GIRL+HAIR community. Every insight shared, routine refined, and story told has helped shape the brand into what it is today.
Listening has always been central to how GIRL+HAIR evolves. As the community grows and changes, so does the brand—refining and creating new formulas, expanding education, and deepening its commitment to helping women feel confident in how they care for their scalp and hair.
A Decade Rooted in Scalp Care
Ten years in, GIRL+HAIR remains grounded in the same values that started it all—intention, care, and community. The brand continues to grow not by following trends, but by staying true to its purpose and the women it serves.
Here’s to 10 years of care, and to many more still growing together.
As we celebrate ten years of GIRL+HAIR, I’m reminded of a note I once shared: that we are rooted in service and committed to creating real change where it matters most—the root of the problem. Looking back, those words still define everything we do. From the beginning, our focus has been intention, scalp health, and supporting women in how they choose to care for their hair. This milestone is not just about growth as a brand, but about growing together with our community
Dr. Camille Howard-Verovic, Dermatologist and Founder of GIRL+HAIR.