Meet GIRL+HAIR Founder Dr. Camille Verovic
The story of GirlandHair
starts in 2009 when Founder, Dr. Camille Verovic, former marketing professional turned doctor, sought out to find healthy products to care for her natural hair after her “big chop”. Because of her busy life style, protective styling has always been a great solution. Depending on the season or work schedule ahead, she would choose a preferred protective style, such as hair extensions, crochet braids, wigs, braids, or weaves.
However, Camille soon realized there was simply no natural hair care product specifically created to maintain and grow her natural hair while it was put away in a braided protective style. The different natural hair care products on the market simply did not meet the challenge of utility and convenience. For years, Camille has worn protective styles but she always found it difficult to properly cleanse and moisturize her natural hair while wearing hair extensions, resulting in dry and brittle hair and experiencing extensive breakage. Furthermore, with her decision in 2010 to transition from a marketing professional to become a medical doctor, Camille understood that maintaining her natural hair should be easy and more convenient. In fact, “wash day” should never take all day.
UNDER HAIR CARE™: where natural science meets utility.
A sophisticated concept that is the first of its kind on the market, UNDER HAIR CARE™ offers the most ideal hair care regimen for cleansing and protecting your scalp and natural hair while wearing protective styles. We use naturally based protective, fortifying and conditioning ingredients to promote the growth, retention and strength of the hair follicles. In addition, we’ve paid close attention to the packaging of the product. All of our products have been specially formulated to penetrate the natural (or relaxed) hair while in a protective style. Unlike conventional hair care products, each UNDER HAIR CARE™ product has a low viscosity enabling the product to flow through a specially designed nozzle tip into the braided hair and onto the scalp.
OUR GUIDING STATEMENTS
OUR VISION is to change the way women care for their natural hair.
OUR MISSION is for women to achieve thick and healthy natural hair.
OUR OBJECTIVE is to provide superior natural hair care products with performance based natural ingredients.
All of our products are cruelty free and free of harsh and harmful ingredients, such as sulfates, parabens, phthalates, or artificial colors.